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Take a Look at the Making of LG's OLED Super Bowl Commercial with New Behind-the-Scenes Video  Print E-mail
Home Theater News What Is On In HD News
Written by High Def Digest   
Thursday, 04 February 2016

LG has released a new behind-the-scenes video for its recently unveiled Super Bowl commercial. The featurette includes interviews with producer Ridely Scott and his son director Jake Scott, and star Liam Neeson and his son actor Micheál Neeson.

"The technology is so innovative, it lends itself to the visual sort of storytelling that you need to make an epic spot," said Sir Ridley Scott. "So this is a chance to help produce and bring that all to life in a way that entertains, informs and lets people see how amazing the OLED technology is."

LG's Super Bowl commercial features Liam Neeson as "The Man from the Future" and focuses on the company's Signature OLED Ultra HD TVs. Recently announced at CES back in January, the new Signature OLED TVs offer perfect blacks and Picture-on-Glass designs. In addition, the flagship 77-inch and 65-inch class models have been certified as "Ultra HD Premium" and include full HDR compatibility with support for HDR10 and Dolby Vision. Check out the behind-the-scenes video HERE for details on how the spot was produced, including info on OLED tech, VFX, and the father/son dynamic behind and in front of the camera.

As previously reported, in celebration of the ad LG is also offering customers a chance to win an OLED TV through a new Twitter promotion. Followers of the #ManFromTheFuture campaign on Twitter can get details about the sweepstakes and learn how to participate by visiting @LGUS on Twitter or www.lg.com/us/man-from-the-future. Likewise, LG recently announced a special Super Bowl sale on select TVs as well, including several OLED models. The current discounts include:

65-inch class 65EF9500 OLED 4K Ultra HD TV - $4,999 (17% off).

65-inch class 65EG9600 OLED 4K Ultra HD TV - $4,999 (17% off).

- Beginning 2/7 above deals also include choice of 43UF6400 / LAS855M / LAS851M / or $300 Gift Card.

55-inch class 55EG9600 OLED 4K Ultra HD TV - $2,999 (25% off).

55-inch class 55EF9500 OLED 4K Ultra HD TV - $2,999 (25% off).

- Beginning 2/7 above deals also include choice of 42LF5600/43LF5400LAS551H / LAS454B / or $200 Gift Card.

55-inch class 55EG9100 OLED 4K Ultra HD TV - $1,998 (20% off).

- Beginning 2/7 above deal also includes choice of LAS454B/ or $100 Gift Card.

65-inch class 65UF9500 LED 4K Ultra HD TV - $2,499 (45% off).

70-inch class 70UF7700 LED 4K Ultra HD TV - $2,499 (38% off).

LG's Super Bowl promotions will run through February 13 online and in retail stores. In addition, LG's Super Bowl 50 commercial will air during the game on February 7. Full pricing has not been announced for LG's G6 Signature Series OLED TVs, but the displays are expected to start hitting stores in the first quarter of 2016. Meanwhile, the company's similarly featured OLED65E6P Flat 65-Inch 4K Ultra HD Smart OLED TV is currently available for pre-order at $7,000. 

Source: High-Def Digest via LG via PR Newswire

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