av news
This Month's Featured Equipment Reviews
ZenWave Cables and SurgeX ZenWave Edition Review
REDGUM BLACK RGi35ENR Integrated Amplifier Review
Linear Tube Audio MicroZOTL 2.0 Headphone Amp & Preamp Review
iFi Micro iUSB 3.0 & Gemini USB Cable Reviews
Marantz M-CR611 Network CD Receiver Review
Latest AV News
Flat Panel HDTV Forum Topics:
Classic Flat Panel HDTV Reviews
Consumers Willing to Pay $200 Premium for 3D HDTV Says Analyst Print E-mail
Monday, 28 September 2009

ImageAt a recent Los Angeles conference on 3D technologies, In-Stat analyst Michelle Abrahams revealed statistics on just what consumers expected from 3D televisions in the future. According to her data, 43% of customers polled said that they would be willing to pay a premium of up to $200 for a 3D capable television; with only a quarter saying they wouldn’t pay any extra for 3D. 

While the willingness of consumers to pay a bit more was seen as good news, 3D TV pricing is still an unknown for most manufacturers.  If the premium is higher than the $200 that the majority of people seem willing to pay, the sticker shock could have adverse affects on sales. The 25% of people that said they wouldn’t pay any extra for 3D is also an interesting number, though without the reason why, it doesn’t mean much.  If this group of people simply don’t want to pay higher prices, that’s one thing, but the question of how many of them just plain don’t want 3D is left open.

The data also revealed that younger people responded more positively to 3D technology, and were overall more positive towards purchasing not only a 3D television, but a 3D capable Blu-ray player as well.  Older people polled were more down on 3D technology, which In-Stat believes is mainly due to a lack of education.

Like this article? Bookmark and share with any of the sites below.
Digg!Reddit!Del.icio.us!Google!StumbleUpon!Yahoo!Free social bookmarking plugins and extensions for Joomla! websites!

  home theater news  |  equipment reviews 
  blu-ray reviews  |  dvd  |  theatrical reviews  
  music download reviews  |  music disc reviews
  contact  |  about-us  |  careers   |  brands 
  RSS   |  AVRev Forums
  front page  |  virtual tours  |  dealer locator
  how to features  |   lifestyle & design articles
  Want Your Home Theater Featured on MHT?
   CE Partners: HDD  |  HDF  |  VGT  |  SD  |  DVD
  Advertise with Us | Specs | Disclaimer | Sponsors
  privacy policy | cookie policy | terms of use
  909 N. Sepulveda Blvd. El Segundo, CA 90245
  Ads: 310.280.4476 | Contact Us
  Content: 310.280.4575 | Mike Flacy