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Sony Introduces World’s Largest Integrated HD Flat-Panel LCD TV Print E-mail
Wednesday, 12 November 2003
This new 42-inch model, along with another 32-inch flat-panel LCD integrated HDTV are both part of Sony's XBR® series. The expanded flat-panel lineup also includes a 50-inch HD-ready XS series Plasma WEGA™ TV.

These three flat panel sets include the WEGA Engine™ system and a variety of picture enhancement technology.

The 42-inch KDL-42XBR950 and 32-inch KDL-32XBR950 are now Sony's largest flat-panel HD integrated LCD TV models. They both feature an ATSC/QAM compatible tuner and have the Twin View™ Picture-And-Picture feature, which allows users to watch high-definition and analog programs simultaneously.

With the two new sets, Sony now offers nine LCD WEGA models ranging from 15-inch to 42-inch screen sizes. The new KE-50XS910 unit incorporates many of the XBR series' features, including the re-engineered plasma panel driver, the WEGA Engine system, Memory Stick® media playback, a DVI-HDTV connection and twin surround audio system.

Sony now offers eight Plasma WEGA models in the U.S., ranging in screen sizes from 32-inch to its flagship 61-inch integrated HD XBR series model.

Sony's WEGA Engine™ is an all digital processing system that reduces the amount of analog to digital conversions for minimized video artifacts that can occur during the conversion. The Block Noise Smoother feature further minimizes video noise sometimes found in 480p sources from DVD players and satellite receivers that process MPEG2 compression.

They also feature such proprietary Sony picture technology as:
• Direct Digital II circuitry that optimizes incoming video signals to minimize video artifacts for cleaner signal processing;
• Digital Reality Creation® MultiFunction circuitry that bit maps any NTSC source (DVD, VHS, DBS, Cable, etc.), creating a picture that rivals high definition resolution; and
• MID®-X (Multi Image Driver) circuitry that displays high-definition and conventional pictures for the ultimate picture-and-picture performance.
• CineMotion® reverse 3:2 pulldown circuitry is also included for film-based video source display.

In addition to the WEGA Engine system, the new XBR models incorporate a proprietary panel driver LSI (Large Scale Integrated circuit) for LCD, which improves response rate. For greater contrast, a new contrast enhancer function automatically adjusts brightness and contrast to maximize picture reproduction.

They also include the industry standard DVI-HDTV (Digital Visual Interface) connection.

Additionally, the XBR models include an i.LINK® digital interface for D-VHS support, an advanced Memory Stick® media slot for JPEG still images, MPEG video and MP3 audio playback, and five sets of A/V inputs (3 composite, 2 component).

The new sets have a floating screen design, and the 42-inch XBR model also features removable speakers for flexibility in custom installations.

The KDL-42XBR950 and KDL-32XBR950 LCD models boast a wide viewing angle of 170 degrees and will be available in January for about $10,000 and $5,500, while the KE-50XS910 plasma TV will be available this winter for around $10,000.

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