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Could The US War on Terrorism Mean A Peak In Home Entertainment Sales? Print E-mail
Thursday, 04 October 2001
Could The US War on Terrorism Mean A Peak In Home Entertainment Sales?

September 11, 2001, changed everything. Globally, people changed the way they act, the way they travel, the way they conduct business and so much more.

The general population, Americans especially, are more likely than ever to stay at home looking for entertainment since the World Trade Center and Pentagon tragedies. CNN and Headline News normally receive paltry ratings but during times of crisis and war – their ratings boom. Staying at home seems safe and watching TV helps the world deal with its pain and anger over such unthinkable acts.
Americans are trying to help their country out of its economic problems by spending domestically at the retail level last week. The question is: will they be looking into all of the latest audi0-video technologies? Plasma TVs are still very expensive for most Americans with the least costly sets priced just below $7,000, yet HDTV capable sets are even more expensive at $11,000 and that is for a 42 inch diagonal set – certainly not "huge" by plasma standards. Big screen HDTV sets are a whole other story. 47 inch diagonal, rear projection sets (Panasonic for example) are priced at well under $2,000 at retailers such as Best Buy or Circuit City. Marc Cuban’s HDNet DirecTV channel 199 is up and running with spectacular broadcasts of National League Baseball games in September and National Hockey League games in October and beyond. HBO-HDTV on channel 509 of DirecTV has hit-and-miss programming as it relates to video quality based on the quality of the HDTV transfer. Terrestrial broadcasts are more and more prolific but many are in 720p at best. PBS seemingly has the best video quality for shows shot in HDTV mostly broadcast at 1080i.

Personal Television, DVD-Audio, SACD and hot-rodded game systems like Sony’s Playstation II with DTS surround new on some of thier games makes for compelling reasons for entertainment system upgrades now. The inspiration is the there for Americans to make the move to a better AV system with hot, new and affordable technology driving the cause. Time will see if more people step up to the plate for major system upgrades as they spend more and more of their free time at home.

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