| DTS Unveils DTS-HD Brand For High Definition Media Formats |
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| Home Theater News Industry-Trade News | |
| Written by Scott Selter | |
| Wednesday, 03 November 2004 | |
 DTS
unveiled DTS-HD, as the new trademarked brand name for its lossless
technology. Previously known under working name DTS++, the DTS-HD mark
will denote media, source players and decoders that are compliant with
the next generation high definition disc formats, Blu-ray Disc and High
Definition DVD (HD-DVD). In addition to debuting the new brand and
logo, DTS will support DTS-HD with a branding campaign to roll out in
conjunction with the introduction of the new optical disc formats. DTS
announced in September that its core 5.1-channel surround sound was
selected as mandatory audio technology for both HD-DVD and Blu-ray
Disc, and DTS-HD (DTS++ in some Blu-ray Disc and HD-DVD documents), was
also chosen as an optional feature in both formats.
DTS-HD is a set of extensions to the Coherent Acoustics audio coding system, which also encompasses DTS Digital Surround, DTS-ES, and DTS 96/24. The introduction of DTS-HD will provide manufacturers and content providers with a complete range of DTS-branded technologies, incorporating lossless technology for next generation formats. According to DTS, DTS-HD can support a virtually unlimited number of discrete surround sound channels, can downmix to 5.1 and two-channel, and can deliver audio quality at bit rates extending from DTS Digital Surround up to lossless. Currently, DTS-HD is the only audio solution to provide up to lossless operation and backwards compatibility in a single bit stream. For further information, please visit http://www.dtsonline.com. Like this article? Bookmark and share with any of the sites below.        |
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