av news
This Month's Featured Equipment Reviews
Tisbury Audio Mini Passive Review
Denon AVR-S700W& Envaya Bluetooth Speaker Reviews
CLONES Audio 25p Power Amplifier Review
Audioengine A2+ Desktop Speakers Review
Darwin Truth Silver Cable Review
Latest AV News
AV News Forum Topics:
 
Will Apple Get Into The Home Theater Game?  Print E-mail
Home Theater News Industry-Trade News
Written by Jerry Del Colliano   
Thursday, 20 January 2005


The New York Times is speculating that Apple Computer is looking to get into the home theater audio/video space, based on comments Apple founder and CEO Steven Jobs made at a recent MacWorld tradeshow. Jobs spoke about 2005 being “the year for HD video.” With over 1,000,000 DTV sets having been sold in October 2004, many think HDTV is the “killer application” for home theater and maybe the next thing needed to help sell computers.



Microsoft is betting hard, along with partners like HP, on Media Center PC products, where HD content can be played from a Windows-based system that also can manage songs, photos, be a DVR and much more. Tweeter launched a vastly redesigned store in Las Vegas during the Consumer Electronics trade show two weeks ago that is based around the smart home, networking and home theater PCs. Additionally, upstart high-end computer speaker company X-HiFi is seeing a boom in its sale of $995 per pair sub-sat high-end speaker systems. When you have $10,000 in songs on your iPod, a $1,000 pair of speakers is becoming more and more reasonable to mainstream users – not just to audiophiles.

So will Apple jump into the home theater game? Count on it. Jobs loves high-end AV. He is rumored to own ultra-high-end Wilson Audio loudspeakers and clearly has ties to the mega-successful Pixar animation studio, which in turn connects him to the movie business and the billions of dollars that can be made there. Since his return to Apple, Jobs has been able to square away major problems with his distribution, as well as have a huge hit with the iMac and even an even bigger hit with the iPod, which is quickly approaching the five million units sold mark. Macs are more than capable of playing back HD content, managing songs, playing movies and much more. Apple is about the best in the computer space at selling expensive, large-format monitors that can also play HDTV content. For many users, the same cable modem that provides them their high speed wireless Internet can also give them every local and national HDTV channel.

Apple’s easy to use interface offers the mainstream consumer the chance to buy “home theater in a box” with a level of sexy sophistication you’d expect from B&O with the technological advancements you’d expect to see in a NASA lab. And with margins razor thin in the computer business, the best reason for Apple to get into the home theater business is sheer profit. They can radically increase their profit margin and their total sale price as soon as they have a product ready to win over the world. I give them six to nine months to launch it.

Sources: New York Times


Want to receive more news like this directly in your email box once a week? Sign up below for the AudioVideoRevolution.com weekly email update list.

First Name
Last Name
E-mail address
Can you receive HTML e-mail?
Yes No








Like this article? Bookmark and share with any of the sites below.
Digg!Reddit!Del.icio.us!Google!StumbleUpon!Yahoo!Free social bookmarking plugins and extensions for Joomla! websites!
 

  home theater news  |  equipment reviews 
  blu-ray reviews  |  dvd  |  theatrical reviews  
  music download reviews  |  music disc reviews
  contact  |  about-us  |  careers   |  brands 
  Subscribe to Us   |   RSS   |  AVRev Forums
  front page  |  virtual tours  |  dealer locator
  how to features  |   lifestyle & design articles
  Want Your Home Theater Featured on MHT?
   CE Partners: HDD  |  HDF  |  VGT  |  SD  |  DVD
   
  Advertise with Us | Specs | Disclaimer
  Sponsors | privacy policy | terms of use
  909 N. Sepulveda Blvd. El Segundo, CA 90245
  Ads: 310.280.4476 | Contact Us
  Content: 310.280.4575 | Mike Flacy