The company showed of a CinemaQuattro 4K DLP projector that uses three 4K 1.38 inch DLP chipsets and pumps out 20,000 ANSI lumens.  It utilizes exclusive SIM2  High Contrast and Colorimetry profiles and a Xenon Bubble Lamp that's easy to replace.   You'll also find Christie technology, which ensures that, according to CEO Maurizio Cini, will provide "the best 4K technology available today, and not a product that is just good enough because it is 4K resolution."   SIM2's new 4K projector is due out this holiday season at a price yet to be announced.