Walmart and Vudu Introduce In-Store Disc-to-Digital Conversion 
Home Theater News General News
Written by Dick Ward   
Wednesday, 14 March 2012

Walmart isn’t typically a company we talk about here on AV Rev, but this is a special occasion.  The massive retailer has just announced a program that’s going to have a huge impact on digital distribution. Bring a DVD or Blu-ray into the store, hand it over to the person at the photo counter, pay a few bucks and bam – you’ll get Vudu copies of all your movies.

Pricing depends on what you want to do with the film.  If it’s a DVD that you’d like in standard definition you’ll be paying $2.00.  If it’s a Blu-ray, you’ll pay $2.00 for a high-def version.  To upgrade the SD copy from a DVD to HD, it costs $5.00.  The low cost and ease of use makes this new program a great way to introduce people to the idea of digital distribution, and could have a big impact on the industry as a whole.  It will certainly have an impact on Vudu’s business, likely leading to further sales when people are already on the service.

Source: High-Def Digest.

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