Sony Sees Improvements in Sales on Black Friday Despite Lack of Discounts 
Home Theater News Industry-Trade News
Written by Dick Ward   
Wednesday, 30 November 2011

Sony is a company that's really trying to turn things around, and at the head of that movement is CEO Phil Molyneux.  He's been in position for 14 months and he's already starting to see things improve.  Black Friday sales were particularly strong. Numbers aren't in for every store yet, but Sony Store sales were up a significant 20 percent.  Calls to their online service also increased significantly, which is a good sign.  Molyneux gives a lot of credit for the sales increase to Blu-ray players which he calls "a phenomenal success."

The CEO gives a lot of credit to a shift of the corporate attitude over the last year.  "We were an organization that made an effort to ship and forget," says Molyneux. "I had to drive a cultural change. The relationship with the retailer is important but the focus on the consumer is paramount." One thing that's important to note is that sales improved over last year without any major "doorbuster" sales, huge discounts or crazy promotions.  This could be a sign of good things to come for Sony.

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