Atlantic Expands Production - Focuses on Quality 
Home Theater News Speaker Systems News
Written by Dick Ward   
Tuesday, 18 October 2011

The folks at Atlantic Technology are pretty intense about quality.  They're going to be creating a good chunk of new products utilizing their H-PAS bass technology and they'd like to bring to market quickly.  Other companies may outsource to a third party manufacturer, but not Atlantic. "We've recognized a need to expand the scale of our activities without diluting our brand along those paths chosen by some of our competitors," says Atlantic president Peter Tribesman.  He says that quite a few products using H-PAS are planned and they'll be bringing those to stores soon.  "What we will not do," he adds, "is to put our logo on dime-a-dozen contractor speakers or disappoint our loyal dealer base."

Three of Atlantic's longtime employees - Lawrence Davis, Steve Feinstein and Joe Meisner - are being put in charge of some new divisions to get the company better organized to deal with the changes. First new product up is a self-powered soundbar, followed by in-wall speakers and a few compact, free-standing subs.







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