Netflix Pricing to Jump 60 Percent! 
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Written by Michael Palmer   
Tuesday, 12 July 2011

Say goodbye to the good old days of cheap, unlimited DVD rentals and unlimited streaming for less than ten dollars. Starting today for new customers, and after the first of September for existing customers, U.S. Netflix subscribers will find pricing on the unlimited streaming / unlimited DVD rentals (1 at-a-time) jumping from $9.99/month to $15.98/month.  Blu-ray rentals are of course $2-5 per month extra (depending on the plan).  This price jump isn't really a surpise given the amount of cash Netflix has been sinking into original programming and licensing agreements, but still 60 percent is quicte a rate hike. 

Perhaps the one good thing to consider, which is how Netflix is spinning their press release, is that those who wish to be DVD-only customers will now get to do so and save $2 a month ($7.99 / month for 1 DVD out at-a-time) over the previous most affordable plan.  As it was before, there remains a $7.99 per month unlimited streaming subscription paln.  U.S. Netflix customers will be notified shortly via email, but can log on to thier accounts now to see the complete new list of pricing plans.  It's my understanding that these new rates won't apply to existing accounts until the billing period following September 1st, but only if you make no changes to your plan.

Source: Deadline.

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