Dish Disregards Criticism, Acquires Blockbuster 
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Written by Dick Ward   
Wednesday, 06 April 2011

Bidding for the rental giant has ended and Dish Network has emerged as the highest bidder.  They offered up $320 million for the company, but expect to pay around $228 million in cash when all is said and done.

The folks at Dish know that they have a hard road ahead of them.  "While Blockbuster's business faces significant challenges," says Dish VP Tom Cullen, "we look forward to working with its employees to re-establish Blockbuster's brand as a leader in video entertainment.

Dish hasn't revealed just what they'll be doing with Blockbuster yet, but Cullen hints at some big potential for the company.  "Blockbuster will complement our existing video offerings while presenting cross-marketing and service extension opportunities for DISH Network."  The deal is still pending approval, but assuming nothing goes wrong the deal is expected to close this summer.

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