Pacific Media Reports Rear Projection HDTV Sales Rise In January 
Home Theater News Rear Projection HDTV News
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Friday, 16 March 2007

Pacific Media Associates, global market information experts on large-screen displays, reports that January unit sales of rear projection HDTVs in North America outpaced December’s record mark by 1.5 percent. By contrast, consumer flat panel sales for the same period declined by 20 percent. Their monthly RPTV Sell-Through Tracking Service also shows that the average street price tumbled nearly 10 percent in January.

“We saw inventories shrink as a result of aggressive discounting,” according to Rosemary Abowd, Vice President with Pacific Media. “Two thirds of the models had lower average street prices than in December.”

DLP models gained 19 unit sales share points to reach a dominant 70 percent market share. Online retailer sales of deeply discounted LG Electronics models played a large part in this gain. The 60-inch to 69-inch 1080p segment was the most popular, with nearly a 21 percent unit market share. Average street prices for 55-inch to 59-inch 720p models declined nearly 40 percent due to close-out sales of certain models.

Samsung regained its lead over Sony in unit sales, but Sony remained on top with a 30 percent revenue share. The top selling model for January was the 62-inch Toshiba 62HM196, which took a 7.4 percent unit market share with an average street price of $1,818.

Source: Press Release

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