Sony, Discovery and IMAX Reveal More 3D Programming 
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Written by Dick Ward   
Tuesday, 14 December 2010

One of the most exciting developments for fans of 3D is the upcoming 24/7 3D channel - a joint venture between Sony, Discovery and IMAX.  In addition to bringing existing content to 3D, new shows are being created, specifically for 3D enjoyment.

First up is the series 'Bullproof,' which brings the world of bull-riding to life in a way never seen before.  'Making the Brand' is another new show that takes you behind the scenes in the making of products we know and use.  The marquee title seems to be 'High Octane,' which presents 3D views of extreme action sports like motocross, jet-skiing, bungee jumping and more.

"We continue to move forward aggressively to both create and acquire the most immersive and entertaining 3D programming for television audiences available anywhere," says Tom Cosgrove, president of the venture. "The broad range of series and programs announced today further underscores our ongoing commitment to providing consumers with the highest quality 3D content across a wide variety of genres.

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