Get First-Run Movies At Home for $20,000 
Home Theater News General News
Written by Dick Ward   
Friday, 10 December 2010

We love the idea of getting first-run movies at home.  That means we'd be getting to see films in our home theater on the same day that they come out at the real theaters.  It's potentially a big move forward.

The recent talk surrounding first-run Video on Demand has estimated a $50 price for movies, but a company called Prima Cinema has a different plan.  They'll be charging $500 a film to anyone that's paid the $20,000 for setup of Prima's digital delivery system.

It's obviously geared towards a certain tax bracket, but Adam Fogelson of Universal Pictures – he holds a stake in Prima – says that's a good thing.  "Precisely because it is a niche market, that upside should come without harming any of our existing partners or revenue streams."

"We're not here to replace anything," says founder Jason Pang.  "We are trying to create new revenue streams for studios and new viewing opportunities for moviegoers."

Prima says that it plans to have the system installed in 250,000 homes within the next five years.

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