Movies May Start Hitting VOD While Still in Theaters 
Home Theater News What Is On In HD News
Written by Dick Ward   
Monday, 16 August 2010

This is the sort of thing we've been hearing about a few years.  Movie studios need to adapt to the way consumers want to view their content, and they need to do it in a way that won't mess with the theaters that bring in so much of the money for movies.

The solution, according to the terms of a recent deal being discussed by Time Warner, DirecTV and others, is to charge a ridiculous amount of money to rent films through VOD. If you want to rent a movie that's been in the theaters for at least 60 days, you'll be paying $25 for the privilege.  It's cheaper than a live pay-per-view event, but in most cases costlier than picking up a Blu-ray version.  But that's not the big one.  For movies that have been out between 30 and 60 days, you'll have to shell out $50 for a VOD rental.  

It does seem like a lot, but that depends on the situation.  If you're a single guy with a 37 inch HDTV, then sure, it'd be crazy to jump on that.  But let's assume that you've got a nice dedicated viewing room with a slick projector, great surround sound and a few people to watch movies with. The whole thing starts looking a lot better. There will be a trial run this fall to determine consumer interest, but the movie being offered up is undecided.

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