Redbox CEO Says $1.50 Blu-ray Rentals are on the Way 
Home Theater News Blu-ray Software News
Written by Dick Ward   
Friday, 04 June 2010

Redbox is great if you're a DVD fan.  You can get any movie they've got for a buck a night, and even though the selection trends towards newer flicks, there's still a decent selection.  Blu-ray lovers have been left in the cold so far, but Redbox CEO Mitch Lowe says HD lovers will be getting their fix in the next few months.

And Blu-rays are coming cheaper than expected.  Speculation has put Blu-ray rental fees at as low as $2 a night and as high as $3, but as it turns out, we can expect a $1.50 fee.  That's only 50 cents more than DVD rentals, and it's a welcome surprise.

As far as when we'll start seeing Blu-rays in kiosks, the answer is a bit less clear.  Lowe says the transition will happen in the next few months, but Redbox execs have been giving us the "next few months" answer for a while now.







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