What's Holding 3D Back? 
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Written by Dick Ward   
Wednesday, 10 February 2010

It was almost ninety years ago, back in 1922, that the first 3D film was shown to a paying crowd.  They used red and green glasses at the time, but the idea was the same.  Add a third dimension to film – a field of depth – and give viewers an experience they’ve never had before.  

The Great Depression made it difficult to conduct expensive experiments like 3D film, and the technology lay dormant for thirty years.  In the 1950s, 3D film exploded back onto the scene and was on its way to becoming the primary form of theatrical entertainment.  High installation prices and another slumping economy meant that 3D would once again have to wait.

Since then there have been numerous 3D resurgences.  Theatergoers are always on the lookout for something new.  For younger generations, three dimensional films are a brand new experience; for older generations, they’re nostalgia.  3D film has experienced another big boom with James Cameron’s Avatar leading the way.  The next step – the step never successfully taken in the past – is to bring three dimensional viewing to television.  

Manufacturers gladly state that the era of 3D television is here. The reality is that there’s a treacherous road ahead for 3D, filled with potholes and bumps that need to be smoothed out before the general public is going to be willing to drive on it.

3d Audience

Changing Filmmaking Forever

Though it may sound boastful, when Cameron states that Avatar could change filmmaking forever, he’s absolutely right.  The success of his project means that 3D filmmaking is going to take the forefront.  Making a 3D movie isn’t as easy as filming a 2D movie with a different camera though, the old tricks don’t work anymore.

Movie making can be an artistic impression, true, but that doesn’t mean that each filmmaker paves their own way.  Just like all musicians work with the same twelve notes, all filmmakers have the same basic camera angles in their arsenals.  There are standard shots in film that have been used since the beginning, but in 3D they just don’t work.

Take a shot where the camera is looking through a chain link fence at two people having a conversation.  The fence obscures the subjects of the shot, the two characters.  When seen in two dimensions though, it’s simple to ignore the foreground and focus on the actors in the background.  The foreground is blurry and therefore not to be paid attention to.  In a 3D film, the blurry fence is right up close to the audience, and they stare straight at it, missing the action in the background.

Changing the craft of filmmaking is a bold endeavor, but some of the old guard may not have the desire to adapt.  If filmmakers simply shoot 2D movies with 3D cameras, instead of learning how to utilize the new tools of the trade, 3D may lose its appeal.

A Truly Immersive Experience

Immersion is the hot word for companies that are pushing 3D.  And why shouldn’t it be?  The audience wants to be immersed.  In the very best cases, a person watching a film can even live vicariously through a character, feeling what they feel.

Of course, immersive experiences are fleeting in the theater.  When a baby cries or when the guy in front of you checks his Blackberry, you‘re torn from the experience and back into the real world.  That’s where home theater comes in.   The elaborate setups with receivers, amplifiers, preamplifiers, 7.1 channels of sound and massive screens aren’t just there for casual television watching.  They’re made for total immersion.

When 3D is done right, the feeling of being immersed into a movie is easier to achieve, but it’s also much easier to break.  3D glasses get a bad reputation, but there’s a reason for it.  A smudge on the lenses, or a bad fitting pair of glasses can ruin the experience; an experience that can’t continue until the problem is fixed.

Glare becomes an even larger issue with 3D tech.  The glare on the screen is two dimensional, while the images on the screen (under the glare) are supposed to be popping out at the viewer.  It creates an odd effect that breaks the illusion completely. Traditional filmmaking comes into play again here too.  In a 2D movie, it’s perfectly acceptable to have a character that’s half out of frame.  It creates a certain effect.  In 3D, the viewer is left to look at half of a floating torso, which creates a completely different effect altogether.

Consumer Education

The industry as a whole should be applauded for the steps it’s taking towards compatibility.  Some people already own 3D capable televisions and they don’t even know it.  Many others have Blu-ray players that can be made 3D compatible, such as Sony’s Playstation 3.  The rollout of new 3D televisions and players all working on the HDMI 1.4 format is on its way.  Anyone that’s happy with a less than 1080p 3D signal can use HDMI 1.3 components that they may not even have to upgrade.  It’s a fantastic setup for consumers.

Of course, this only really helps if the industry educates the consumer on what they’ve got and what they could have.  The rapid spread of bad news and misinformation spelled the death of plasma, which now holds a much smaller market than LCD.  Already I’ve heard phrases like “Sure 3D’s cool, but you’ll have to be rich to afford those TVs” thrown around while shopping in big box stores.  That’s not true of course.  3D capable televisions – aside from a few luxury models such as Toshiba’s CELL TV – are going to cost roughly the same amount as any new higher end television.  It’s simply an added feature.

A great many people are already convinced of the 3D advantage; films like Avatar and Up were the best advertisement possible.  The industry now needs to focus on letting people know they might not need a whole new home theater to get 3D in their homes.

The Lord of the Rings

Movies and television shows not shot in 3D will gain the benefit of automatic conversion from some of the higher end 3D Blu-ray players and televisions coming out this year.  Initially this sounds like a great idea, just like converting standard definition to high definition.  It all goes back to how moviemaking must change with 3D.  The problem can best be explained using The Lord of the Rings.  

Lord of the Rings on Blu-ray This summer brings us one of the most anticipated Blu-ray releases yet.  The Lord of the Rings trilogy is just behind Star Wars on the Blu-ray wish list.  There’s no question that Peter Jackson’s epic will look great in high definition.  It has some of the most well produced digital effects ever created.

It’s not all digital though.  Many shots in the film were constructed using practical effects.  Forced perspective, for example, is used throughout all three of the movies to show the size difference between the hobbits and regular sized humans.

It’s the oldest trick in the book and it’s simple to pull off.  In a shot where Frodo is standing next to Gandalf, digital effects could be used, but it’s much easier to have Frodo stand a few feet back.  When the two characters are filmed with traditional cameras, they look as if they’re standing next to eachother.  The flat image tricks our eyes.

With 2D to 3D conversion though, the difference in positioning will almost certainly be evident.  Instead of a four foot tall Frodo and six foot tall Gandalf, we may end up with shots where a six foot tall Frodo is standing three feet behind a six foot tall Gandalf.  Watching old sci-fi movies in high definition can be a letdown because the effects just don’t hold up, but 3D presents a whole new standard to live up to.

Those Darned 3D Glasses

It’s easy to harp on the glasses.  They’re a simple target to pick on and they seem to be the chief complaint that people have when it comes to watching anything in 3D.  They may annoy some people, and they may take away from the experience.  They may even turn some people off entirely because they just don’t look cool enough.  It’s not the style or comfort that’s the problem though.  It’s the supply.

Active shutter glasses, now known as Active 3D Glasses, are the standard for viewing 3D content.  They won’t be cheap, but they produce the best image.  They’ll be included with 3D TV purchases, but it’s up to each company how many sets get packed in. Flash forward to Christmas 2010.  There’s a family of four eagerly waiting for Dad to finish setting up the new 3D Bravia they picked up.  Unless Dad also picked up some glasses they’ll be in for disappointment, since Sony only includes two sets of the glasses.

Now zip ahead further to the 2011 Superbowl.  It’s time for the guys to come over to check out the big game in 3D.  Everyone that wants to watch will need 3D glasses or they’ll be forced to look at blurry football.  Active 3D Glasses are currently selling at prices starting at $100.  New sets of glasses may be a hard sell at that price though.  They’ll either need to come down or more sets will need to come with each television.

Conclusion


3D movie and television technology is fascinating.  The idea of watching a movie that pops right out of the screen is fascinating; feeling like you’re looking through a window at a sporting event, rather than sitting at home on the couch, is an unrivalled experience. People want 3D technology, and manufacturers want consumers to have it.  Everything in between is still a bit of a haze, but we’re getting there.  After all, this may be the time that 3D finally sticks.

   Comments
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David Boulet  - One of the BEST articles on 3D I've read...     |2010-02-11 16:45:36
all of the pros and cons are covered nicely an in perspective in your article.
But even better, you've uncovered some new conversation for many enthusiasts in
regards to how 3D can/will change the art of image composition. The examples of
some of the "tricks" used in LOTR, and how those same devices would not
work properly in 3D, demonstrates a rare and appreciated level of discernment.
Thank you Mr. Ward.
Dave Fink   |2010-02-12 05:29:23
Mr. Ward lists many dissatisfying elements of the 3D-viewing experience; we'll
be watching closely to see which ones people will put up with versus which ones
the mass market will eschew. Some, such as the stylishness / geekiness of the
glasses, may actually work in 3-D's favor by personalizing it (i.e. "choose
among dozens styles for your 3D glasses!").
James Darling   |2010-02-12 10:02:59
Good article! I sure hope the manufacturers release compatible active shutter
glasses or this will not go very far. If you want to invite people over for the
big game and they can't bring their Sony glasses because you have a Panasonic
TV, that will be a showstopper for the average consumer because purchasing 10+
pairs of glasses will not be palatable unless they come down to $10 per pair
(unlikely for quite a while).
KAW  - HD still not in majority of homes   |2010-02-12 13:13:15
I work for a specialty AV retailer and am well aware that a lot of people are
still watching their analog tube sets which seem to last forever. If they
upgrade, will they go with a 3D set or will they remain with their tube set
wondering what will be next after 3D? Many consumers view the AV landscape
changing often as does the PC industry and thus they do nothing. Additionally,
the TV industry continues its "race toward zero" business model of
reducing prices numerous times during the increasingly shorter lifespan of each
model. Thus, we hear "it'll come down" from consumers every day which
results in delaying purchase or not purchasing anything. Will there be
different classes for different 3D processes? What TV programs will be
broadcast in 3D? What do I do with the HD TV I just purchased? This the
reality of the market place. It will take a long time for 3D to become
mainstream.
Excellent article, Mr. Ward
BT  - They are desperate to come up with something to se   |2010-02-13 05:41:31
They try to sell this gimmick to each new generation. This time they are trying
to do it so it involves buying upgraded hardware. Interest zero.
Alex   |2010-02-13 09:08:12
I have watched 3D demo at Sonystyle store
and it just was so evident that some
of 3D
stuff (WipeoutHD) looked fluid and flawless, while others (soccer)was
abruptly moving players with ball moving like a mouse on an old LED monitor with
25ms refresh rate (is it called strobing).
What you don't cover in your article
is that 24fps is not(barely) enough for great 3D viewing experience. That will
become evident within months once skillfull testers will prove it. BUT for that
1.4 HDMI Full3DHD is not gonna cut it. We need Display Port instead of HDMI to
accomodate 1080p/60fps(per each eye!!!) video stream. All producers keep
slilence on that. That is years away as all cinema equipment is 1080p/24fps(per
eye). Even J.Cameron had to go 24fps instead of 48/60fps.
Toknowshita  - Good poor/con article...   |2010-02-15 09:32:37
Thanks for not writing a PR puff piece.

3D may have a place in the market,
but I think it will become more of a 'special event' experience.

I think one
thing you should have highlighted in your point regarding converting 2D content
to 3D via processing is that the real problem is LITTLE REAL 3D CONTENT.

For
every Avatar and UP we have thousands of films and TV shows that were not shot
with 3D in mind. Real 3D content probably accounts for 0.00000001% of available
content.

I can see things like the Superbowl or other major sporting events
being in 3D, but for casual viewing it becomes to cumbersome (uncomfortable
glasses, eye fatigue, etc).

Let's not forget the real reason 3D is so popular
with the current film studios, PREMIUM TICKET PRICING. It's an easy way for
Hollywood to jack ticket prices. And again for every Avatar we are going to
get probably 30 or 40 hack 3D-job films (ie. more craptastic slasher horror
films).

Does 3D have a future? Possibly, but as you eluded to we need 3D to
become a useful tool and not some gimmick to lure audiences. If they head down
the latter path, 3D is destined to fail just as it did every other time it has
been pulled out of the magic hat.
max  - 3D or not to be?     |2010-03-16 20:00:05
I think that 3D will come of age when all manufacturers get together to design
and manufacture a single standard - so we can buy a single pair of glasses to
take along with us to mates to watch 3D on their screens.

And you should be
able to buy flimsy "throw away" glasses in packs of 20 for next to
nothing - so we can have people round to watch a movie and they can toss them
away when done.

My 0.02 worth.
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