“We think that Blu-ray is going very well, considering the range of delivery platforms in this current environment compared to the early days of DVD,” says Bottoms, nothing that “online is stronger, there is VOD expansion, etc.”

Interestingly, game systems seem to make up a fair sized portion of these numbers.  When counting the Playstation 2 and Playstation 3 in the mix, Blu-ray adoption is ahead.  When removing Sony’s game systems from the statistics, DVD takes the lead. Bottoms also says that Blu-ray adoption could easily speed up if software pricing were to decrease.  Lower prices, sell more units.