The optional Blu-Ray player is BD-Live compatible, and can play a variety of video and audio formats including Dolby Digital and DTS 5.1.  Just like before the upgrade, consumers can choose between two audio packages to go with the TV: the BeoLab 7-2 or the BeoLab 7-4.  Consumers can also customize the TV’s color.  The BeoVision 7 is available now with all the upgrades, and starts at about $12,000, which includes the stand and speaker, and goes up depending on the extras.