Blu-ray Sales Increase by 105% 
Home Theater News Blu-ray Software News
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Wednesday, 29 April 2009

The Digital Entertainment Group’s recent report on the entertainment media market shows that overall, sales of pre-recorded media (Blu-Ray discs, DVDs, digital downloads) has dropped 5% since the first quarter of 2008 to $5.3 billion.  Breaking this number down, the study finds that Blu-Ray sales increased 105%, DVDs dropped 14%, and downloads rose 19% in the first quarter of 2009, totaling $230 million, $2.89 billion, and $487 million respectively.

Demand for home entertainment products has remained steady at 898 transactions this quarter, despite the 4 percent drop in sales overall.  Experts believe that the numbers show the huge popularity of Blu-Rays as driving the future of the market.  Adams Research released numbers showing that Blu-Ray sales have doubled in Q1 of 2009 compared to the same quarter in 2008, and Blu-Ray players are now in over 10 million American homes.

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