Warner Bros. Launches a HD-DVD to Blu-ray Trade-In Program 
Home Theater News Blu-ray Software News
Written by AVRev.com   
Wednesday, 22 April 2009

Warner Brothers announced a program to allow early adopters of the now defunct HD-DVD movie format to trade their old titles in for brand new Blu-ray versions of their favorite movies.  Consumers will have to mail their cover art sleeves from the HD-DVD cases to Warner Brothers.  The offer is limited to one copy per movie and up to 25 discs per household.

Warner Brothers is also charging $4.95 per traded disc as well as a $6.95 shipping / handling fee.  Consumers will be able to keep their old HD-DVD discs as well.  The replacement Blu-ray discs will take approximately 4 to 5 weeks to reach consumer hands.  Warner Bros. registered a new site for the program: http://red2blu.com/

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