Music Downloads Tiered Pricing Catches On 
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Monday, 13 April 2009

To remain competitive when up against Apple, both Walmart and Amazon have restructured their music downloads to incorporate tiered pricing.  Apple’s restructuring, to include MP3s for 69 cents, 99 cents or $1.29 songs occurred on April 7th.

On the same date, Walmart unveiled its 64 cents, 94 cents and $1.24 MP3 offerings, and Amazon has recently restructured its offerings to become broader, including 69 cents, 89 cents, 99 cents and $1.29 levels.  Albums are sometime cheaper to buy in one go rather than purchasing single downloads, especially at the higher tiers, in all of the online stores.

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