NetFlix Raises Rental Fee for Blu-ray Discs 
Home Theater News Blu-ray Software News
Written by AVRev.com   
Tuesday, 31 March 2009

Netflix is increasing its fees for Blu-Ray rentals, while at the same time increasing its selection.  In just six months, the number of Blu-Ray titles available via Netflix has risen to 1,300, up 60%.  And now that the library has expanded, Netflix feels it’s time to raise the price from the dollar surcharge that those subscribing to the service had previously enjoyed.

Now, for those who rent one title at a time using Netflix’s limited two-per-month plan or unlimited, the surcharge for Blu-Ray rentals will increase by $1 and $2 respectively.  And with each plan upgrade, the Blu-Ray fee increase by $1 – Those renting two DVDs at a time will be charged an additional $3, those renting 3 DVDs at a time will be charged an additional $4.  The trend continues right up to eight DVDs at a time, which will incur a $9 extra fee for Blu-Ray rentals.
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clintavila@gmail.com  - dropped blu-ray   |2009-03-31 19:04:07
While I enjoy having access to blu-ray titles via netflix, I only average maybe
one-two a month as they are not always easy to get. I'm already on the 3
unlimited plan and the price increase pushed me out. Sorry, I will just stick
with regular DVD for rentals.

I am interested to know if anyone else feels the
same.
Anonymous  - Netflix   |2009-04-02 12:21:45
I agree, I am not going to pay a premium for something that I seldom can get. I
get very few BDs from Netflix because the wait is always incredibly long. It
just is not worth it. I too will stick with the regular DVDs and rely upon
upconversion.
William  - NETFLIX RAISES PRICES ON BLURAY RENTAL     |2009-04-02 12:23:44
Blu Ray is great but at that cost, forget it. The disks don't always play right
out the packet. I have to wipe them off all the time. The most minor
fingerprint or scratch will make it not play correctly. We know they are
thinner than the traditional DVD. I wonder if everyone else has this issue.
They might as well stop providing the discs all together at these prices. And
the streaming movies to my Samsung DVD player works only about half the time.
The sound is very low, the lip synch is out. This is mostly on older movies.
Newer releases seem ok...

They have been better at getting my movies to me.
Great at finding a source if the local source is out. Emailing me when they are
to arrive, etc.
Tocha  - Netflix BD     |2009-04-02 12:51:53
If everyone is trying to get Blue Ray to be the next big thing then why increase
the price? Lower the price and more people will sign on and then they can buy
more and be the Preemo BD rental outlet. Wrong move for Netflix!
Nico Martell  - Magnification of Greed     |2009-04-02 13:25:05
Netflix is one of the most successful companies today.
When they first kicked it
off (around the year 2000) I
raved about them and carried their flag.
With the
economy in its present state, more and more people are turning to escapism.
Netflix profits are skyrocketing and yet it's not enough for them.
I had the 5
cd plan with BD paying $33.55 per month.
Now that they have kicked up their
rates again I cut back to the 2 cd plan with BD. Disappointed with their
magnification of greed.
William Muckelroy  - Buyin em   |2009-04-02 13:40:07
I am buyin from now own.
Keith   |2009-04-02 15:07:14
I was about to purchase a BD player and switch to the Netflix BD option from the
standard 3-out plan I have now. This move by Netflix has me convinced that my
Toshiba HD-A2 upconversion (one of the best) will continue to do just fine,
thank you.
Ed   |2009-04-02 15:54:43
I will switch to Blockbuster for now. If they follow suit I will stick to
standard DVD's. We must vote with our dollars in this difficult economy!
Anonymous   |2009-04-02 16:17:31
You guys are pathetic. Anyone owning a BluRay player and having any sense of
eyesight/sound would never watch a standard DVD again. It's only a few bucks to
you, for movies that cost Netflix more than their DVD counterpart... Btw, I've
always had only a 1-day turn around on all my BluRay selections, and they're
newer releases.

Go ahead and buy your 1 BluRay title, while I watch 6-8
movies at the same cost.
scott  - netflix greed   |2009-04-02 16:38:23
classic case of greed. i dont use netflix and this enforces my decision not to.
BD titles are still higher at the store but sometimes represent a good value. i
bought Marley & me on BD for my kids this week $25.00 but it came with a std def
and digital download. generally though the prices are high and the majority will
grab the standard def for $8.00-$10.00 (or more) less. never will understand the
half empty theory. same deal with sacd - duh!when will they learn.
Mike...   |2009-04-02 16:41:30
I cancelled my Blu-Ray delivery with NetFlix. My Samsung Blu-ray player
up-scales regular DVDs to the point that they're close to a Blu-Ray
quality.

Well... close enough quality to keep the savings difference.
Cliff   |2009-04-02 18:33:05
Hey guys,
They have to make money. Blue ray discs cost twice the price of DVD so
they have to charge more or loose money. I am sure eventually Blu-ray will
become more affordable and they will lower the price.
Rick  - Still a good deal for us   |2009-04-02 18:58:52
We have been NetFlix subscribers since late 2000. And we signed up for the
Blu-ray option as soon as it came available. The 4-at-a-time plan continues to
be great for us and we will pay the increase.

They seem to have added many more
BD titles and we have only occasional problems with long delays for our top
selection.

16 of our next 20 titles are BD and only 2 currently have any
wait. If the top selection has a wait there are still lots of good movies in
our queue.

Way more than we have time to watch now!
JR  - Greedy   |2009-04-02 20:30:31
Lets face it, they make a fortune on rentals... How many times do they rent each
title? Also the price of blu ray is coming down, and do you really think they
pay full retail for each blu ray copy. Of course not. This is like the CEOs of
the bank that gave each other pay raises, after the bail out.
I personaly am
going to switch to blockbuster, who do not charge extra and provide more for
your money.
Jetgraphics  - Don't be hasty in condemnation   |2009-04-02 23:26:50
One might be inclined to impugn Netflix, but consider the market, overall.

I am
a customer of Charter cable TV, and have watched quality tank, despite paying
more (and more). To offer "more" lucrative pay per view channels, they
force too much through the finite bandwidth. They compress each channel so much
that the "pristine" digital has jaggies, judder, and related artifacts
(1080i, 720p and 480p). The analog Basic Cable channels are exhibiting dropped
frames, jerky motion and other side effects, too. Let's not forget the graffiti
of IDs, pop ups, ads, animations, and other vandalism of the programming. (FCC
gr-r-r-r-r-r)

So before you weep over an extra $12, $24, or $36 per year,
consider the schlock suffered by other customers of mass media
entertainment.

(hoping for the day when I can cut "the cord"...)
Mike...   |2009-04-03 00:47:57
Sure NetFlix has to make money, but I don't have to give them mine. DVDs will
do just fine from here on out!

I'm a government employee and haven't received
a raise in almost two years due to buget cuts, enough is enough...
Peter  - Perspective   |2009-04-03 09:26:44
Just to put this fee in perspective, Holywood Video charges over $2 per BD over
their normal DVD rental prices, I'll take the $2 fee per month thank you.
Pierre Kozely   |2009-04-03 18:05:35
I think that the quality of the Bluray rentals complements my projector so much
that I do not mind paying a little extra, especially since it is still much
cheaper than what they charge in theaters... Have you seen the price of
popcorn and Coke at the theaters lately?????
charles  - dropped bd   |2009-04-04 15:42:06
I pretty much rented BD to determine if I wanted to buy a particular movie. Some
disc are awesome while others are a little better than standard. Yet I will not
tolerate a 25% increase since dec. '08. So I will rent only standard, rely on
serious reviews to determine audio quality and use my $5 a month savings to
invest in MY video library not NetFlix!!!
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