Many people believe they already own an HD radio because the programs they listen to state that they are broadcast in HD.  A spokesperson from the Alliance is quick to point out that without the proper HD receiver, anything broadcast in HD will not be heard in HD – and the ads make this abundantly clear, by using the closing: “If you don’t have an HD, you’re not hearing HD. It’s time to upgrade.”

Listeners will be sent to HDradio.com in order to see what stations are available with HD receivers that are not available otherwise, and to browse deals for HD receivers.