LCD TV Market Sees a 14% Growth Rate 
Home Theater News LCD HDTV News
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Tuesday, 17 February 2009

LCD TVs are quickly taking the lead over plasma displays in terms of value.  Despite a pervasive downturn in the economy, the value of LCD TVs has increased 14% in year-to-year comparisons, going from $19.9B in 2007 to $22.7B in the same quarter of 2008.  Quarter-to-quarter, LCD sales have increased by 7%.

Quixel, the company who released this report, says that all is not necessarily well for the future of LCDs, regardless of these short-term gains.  All screen sizes have seen an average of 12% loss year-to-year, due to a rapid decline in ASP. Another report was released by DisplaySearch that showed LCD shipments dropping year-to-year for the first time since they began shipping, falling 2% to 8.7 million.  Quarter-to-quarter shipments rose 9%.

The boost that LCD sales have seen in recent months may be due to overzealous sales people.  J.D. Power and Associates reports that salespeople recommend LCDs over plasmas by a margin of three-to-one.  When the numbers are broken down, 40 and 42 inch LCD screens have seen the largest quarter-to-quarter growth, going up by about 40% in Q4 of 2008.  Larger screens, 52 inch, 55 inch and higher, have seen the most growth year-to-year, increasing 160% and 302% respectively.

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