Pioneer Possibly Halting Production of HDTVs 
Home Theater News LCD HDTV News
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Monday, 09 February 2009

Reports from the Japanese newspaper Nikkei have indicated that Pioneer will discontinue manufacturing TVs, and will enter into a joint venture with Sharp in order to maintain its DVD player business. This report was released on the tail of Pioneer’s announcement of huge losses anticipated for the end of the fiscal year this March, and its 2,000 employee layoffs.

Pioneer has been slowly edging out of the HD TV market.  Last March it announced that it would no longer produce plasma displays due to large costs, and would turn to Panasonic for this product.  Pioneer did not unveil any new TV models at last month’s CES, which was another sign of things to come.

Pioneer has not officially confirmed this report from the Nikkei, but has released the following statement: "We have publicly announced that we are actively evaluating our business. We started announcing changes in March 2008 to increase efficiencies of our business operations. We are still in that process but do not have any further announcements at this time."

Manufacturers of HD TVs across the board are experiencing the strains of the economic downturn, and losses and layoffs pervade businesses from Sony to Samsung to Panasonic.

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