Klipsch Reacting to DTV Transition 
Home Theater News Speaker Systems News
Written by AVRev.com   
Friday, 23 January 2009

Using the upcoming switch to high definition programming as a backdrop, Klipsch will launch affordable 5.1-speaker sets in order to cater to consumers who want the complete high definition, movie experience.

To raise consumer awareness, Klipsch’s new boxes will read “A High-Def Picture Demands High-Def Sound,” and will correspond with an intense email and marketing campaign.  Kiplisch brand president Mike Klipsch says that consumers need to understand that a true high definition experience requires both high quality audio and video.

Klipsch is sensitive to the weakened economic situation as well, so along with promoting 5.1 sound they are releasing three new speaker sets at low price points.  The HD Theatre 1000 (SRP $899), HD Theatre 500 (SRP $599) and HD Theatre 300 (SRP $399) will launch this year in February, March and April, respectively.

These three systems include five speakers and a subwoofer.  Although they are cheaper in price than anything Klipsch currently has on the market, stay “true to our audiophile heritage” according to Klipsch, and include the patented horn technology found in other Klipsch brand stereo systems.

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