EMI and Sony/BMG To Launch CDs That Limit Ripping To 3 Times 
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Written by Diane Sherwin   
Tuesday, 14 June 2005

On Monday, executives at EMI Group announced that they will be using special technology in their CD releases to limit copying. Only three full copies of a CD’s songs will be able to be made, and these burned copies cannot be copied.

Sony/BMG is also limiting CD copying. According to Thomas Hesse, president of the company’s global digital music business, about half the discs released in the US today by Sony/BMG have the three-copy limit, and by the end of the year, they plan to have the three-copy limit on all of their releases.

So, why haven’t Universal Music Group and Warner Music Group added this technology? One reason is that songs cannot be transferred directly to Apple iPods and other MP3 devices. Labels know that the most determined bootleggers will find ways around it, but they still aim to stop the average Joe. Maybe it is just a matter of time until the other majors sign on?

Without offering additional value like high resolution stereo or surround tracks, two of the four majors have take steps to reduce the appeal of the Compact Disc to mainstream consumers. If this news was paired with an announcement that said all EMI or BMG/Sony releases would be on DualDisc and would include surround sound mixes and video content then perhaps consumers would go along with the deal. In order to pass such a technology off to already skeptical music consumers there has to be a give and a take. In this case, two major record companies are taking away more value from their best product. That likely means consumers are going to give more of their discretionary money to DVD-Video discs, video games and less profitable music sold by the single.

Source: LATimes.com







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