Monster Cable Joins with 49ers to Rename Candlestick Park 
Home Theater News General News
Written by Diane Sherwin   
Friday, 01 October 2004

Monster has inked a naming rights agreement with the San Francisco 49ers, which had renamed the historic Candlestick Park to Monster Park. Monster is a San Francisco-based company founded by native San Franciscan Noel Lee, and was selected over four other pre-approved companies, which included Oracle, Virgin, Macromedia, and Wells Fargo Bank.

Monster Cable is the most well-known cable company used in the audio/video industry, and sponsoring a major sporting venue only solidifies its stronghold in the industry. Probably best known for Monster Cable and Monster Power, Monster makes more than 4000 products under numerous brand names, and these products are sold in local retailers such as Good Guys! and Fry's, as well as national chians such as Best Buy, Circuit City, etc. Monster is a global company also, with operations in Europe and Asia.

Monster Cable has been a Bay Area company for 25 years, founded in a garage on 15th Avenue and Lake Street in the Richmond District. Mr. Lee, who is commonly referred to as "The Head Monster" was born and educated in San Francisco and has created a company culture that teaches its employees to have a Monster Attitude to be the best that they can be.

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