Superbowl XXXV to be in HDTV 
Home Theater News What Is On In HD News
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Tuesday, 22 August 2000

NFL Football and cutting edge technology unite as CBS Television and Thomson Multimedia’s RCA brand will bring present four AFC playoff games and Super Bowl XXXV in HDTV. RCA will underwrite the costs and CBS will produce this high-definition coverage. All NFL HDTV programming will be broadcast in 1920 x 1080i, the highest-definition widescreen digital television format.

The Super Bowl is the single most watched event on American television and RCA hopes this promotional move will stick in the minds of potential HDTV customers.

The five games are will be broadcast in HDTV are: AFC Wildcard: Sunday, December 31, 2000; AFC Division playoffs: Saturday, January 6, and Sunday, January 7, 2001; The AFC Championships: Sunday, January 14 and Super Bowl XXXV, Sunday January 28, from Tampa, Florida.

Thirty-one of CBS's owned and affiliated stations are currently broadcasting in digital, covering approximately 45% of the nation. By the end of the year, CBS expects to be transmitting digital programming across approximately 41 stations, reaching approximately 58% of the U.S.

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