Sirius Satellite Radio To Offer Live TV Services In Cars 
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Wednesday, 06 December 2006

Sirius Satellite Radio Inc. expects to offer a live television service in cars by late 2007, and deals with content providers may be set as early as January, Chief Executive Mel Karmazin said.

In an interview at the Reuters Media Summit in New York, Karmazin said the mobile video, likely to be available in 2008 model lines, would be geared toward young viewers sitting in the back seat.

"We have three content deals that are very close to being finalized. I don't know if they will be done by CES, but that is what we are shooting for," he said, referring to the Consumer Electronics Show in Las Vegas in January. "We will have video in the rear seat of the car up and running."

Sirius has touted the possible launch of such a service for years. In 2004, it said it would offer video services by mid-2005, adding at the time that the timing depended on automakers' wishes rather than Sirius's capability. It later said it would debut in 2006.

Larger rival XM Satellite Radio Holdings Inc. has also talked about the possibility of nationwide broadcast of live TV to cars.

However, XM has said it would wait for signs of a significant market before it rolled out such a service.

Sirius subscribers who want the new video service would have to pay an additional charge atop their $13 per month subscription, Karmazin said but declined to detail the price or the cars in which it may be offered.

Sirius sees the addition of services like live video feeds as a way to grow their subscriber database and increase revenue.

Source: Press Release / Reuters

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