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XM Launches National Satellite Radio Service Print E-mail
Thursday, 15 November 2001
This week XM Satellite took dead aim at shooting down the way we think about "radio" with a national network of over 100 digital satellite radio stations. In post-consolidation broadcast radio, actual content has taken a back seat to commercials with stop sets on traditional FM radio as long as 14 minuets per break. While XM will have some commercials, their spot load is expected to be far lower than FM thanks to a $10 per month service fee. Critics from the radio industry say that no one will pay for radio. We’ll see. 17.5 million people pay for Satellite TV when local stations are free. If the content is better, people will pay. XM offers 13 channels of news and information covering the latest national, world, business, financial and technology developments from programming partners and its own programming staff, such as CNBC, CNN Headline News, CNNfn, Fox News, ABC News & Talk, USA Today, Bloomberg, BBC World Service, C-SPAN and its own XM News. These channels extend the reach of some of America’s most trusted and popular hosts and commentary from TV and radio – including Maria Bartiromo, Art Bell, Sam Donaldson, Dr. Dean Edell, Sean Hannity, Brit Hume, Jim Lehrer, Joe Madison, Chris Matthews, Bill O’Reilly, Tim Russert, Tony Snow and Brian Williams -- to motorists and news junkies everywhere across the United States, ensuring they are never out of touch with the latest news.

XM has inked deals with car manufacturers who will be selling new automobiles with XM built right into the car audio system. Consumer ready XM systems abound including XM tuner headunits as well as above dash XM tuners that work very similar to the way an aftermarket CD changer does. XM antennas are tiny, about the size of a quarter, and install neatly on your window. Some XM systems have the ability to be easily moved from your car to your home or office system.

AudioRevolution.com will be reviewing the XM system and programming in a future issue.

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