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VW and Audi Ink Deal With XM and Sirius Satellite Radio Print E-mail
Tuesday, 26 March 2002
Volkswagen of America, Inc., which also encompasses Audi of America, today announced it has signed distribution agreements with Sirius Satellite Radio and XM Satellite Radio, to offer Volkswagen and Audi customers in the United States a choice of satellite radio services in the coming model years. XM and Sirius are each broadcasting a satellite radio service, offering 100 channels of digital audio entertainment coast to coast for a monthly fee currently under $10. Specific vehicle installation plans and timing will be announced separately by Volkswagen and Audi in the future.

Car audio is the focus of much of the attention of the up-and-coming satellite radio industry who is quietly positioning itself to compete with traditional broadcast radio. Right now XM or Sirius radio requires special hardware, unique antennas and a small monthly subscription. With XM and Sirius ready cars on dealer lots, satellite radio is going to have hundreds of thousands of new potential listeners for its nearly 100 channels of music, news and entertainment. Salespeople will burry the $10 per month subscription fees in with all of the extras on the car and the general public will have the option to listen to everything from CDs to broadcast radio to satellite radio all at their fingertips while they drive.

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