|Sirius Strikes Deal to Broadcast BBC's Radio 1|
|Home Theater News XM-Satellite Radio News|
|Written by AVRev.com|
|Friday, 24 June 2005|
Sirius Satellite Radio has announced an agreement with BBC Radio to broadcast their influential Radio 1 channel. The move comes as XM and Sirius both make creative moves to add niche programming designed to add value to their subscription based radio business models.
According to Sirius, Radio 1 will be broadcast on a time shift, allowing Americans to listen to the programming as it was originally planned, with Chris Moyle’s breakfast show airing in the morning. The channel features a weekly audience of 12 million listeners and has been very influential in its coverage of British artists and music scene for decades.
Radio 1 adds an international flare to the growing pop-rock line up on Sirius later this summer.