|Sirius and NFL Announces Multi-Year Broadcast and Marketing Agreement|
|Home Theater News XM-Satellite Radio News|
|Written by AVRev.com|
|Wednesday, 17 December 2003|
The National Football League and SIRIUS Satellite Radio have just announced a seven-year agreement for SIRIUS to broadcast all NFL games live nationwide, and for SIRIUS to become the Official Satellite Radio Partner of the National Football League, with exclusive rights to use the NFL "shield" logo and collective NFL team trademarks.
Beginning with the NFL's 2004 season, SIRIUS will carry the entire NFL regular season as well as Wild Card Weekend and Divisional Playoff games, along with select pre-season contests and playoff games. Beginning with the 2005 season, SIRIUS will also broadcast the Conference Championships and the Super Bowl.
As part of the agreement, SIRIUS will create "The NFL Radio Network," an around-the-clock exclusive stream of NFL content for SIRIUS subscribers. The radio channel will provide news, features, and a wide-range of other programming highlighting the NFL and each of its teams. The NFL Radio Network will also include programs from The NFL Network television channel, the first television network dedicated to the NFL, which launched in November.
SIRIUS will offer all of the NFL programming at no additional cost to its subscribers.
The agreement between the NFL and SIRIUS has been approved by the owners of NFL-member clubs and is subject to customary documentation. Further information regarding SIRIUS' agreement with the NFL is contained in a Current Report on Form 8-K filed by Sirius Satellite Radio Inc. with the United States Securities and Exchange Commission.
A complete schedule of games will be available at www.sirius.com and www.nfl.com. SIRIUS radios for the car and home, starting at $149, are available at thousands of retailers nationwide. The monthly subscription fee is $12.95, or less with prepaid subscription plans.