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Maxim Radio Debuts on SIRIUS In Fall Print E-mail
Tuesday, 08 June 2004
Maxim magazine will launch Maxim Radio this fall, a full-time channel on SIRIUS, the satellite radio provider which delivers commercial-free music and sports programming to cars and homes across the country. The multi-year agreement was made by Dennis Publishing president and CEO Stephen Colvin and SIRIUS Satellite Radio president of entertainment and sports Scott Greenstein.

With this deal, Maxim and SIRIUS have created a 24-hour-a-day, seven-day-a-week radio channel targeting the highly-sought-after 21-34 male demographic. With programming input from Dennis Publishing editors, Maxim Radio will transfer the magazine's content to an around-the-clock broadcast entertainment vehicle. Programming will provide social ammunition for men through an unpredictable mix of music, witty conversation and smart information, adapting the attitude and humor that has made Maxim magazine successful.

Daily morning and afternoon shows are in the works, complete with hosts, a diverse selection of music, and topics such as sports, cars, gadgets and entertainment. Midday programming will incorporate Maxim topics in short form. During the overnight hours, listen in for "Maxim Pirate Radio," which will feature listener call-ins, celebrity guests and live transmissions from Maxim's one-of-a-kind events, including their annual party at the Super Bowl.

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