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YouTube Gets Live Sports Streaming and Movie Rentals Print E-mail
Thursday, 21 January 2010
ImageSo many new televisions, receivers and Blu-ray players coming with YouTube access baked right in, and with the exception of a few decent resolution concerts you can find on the service, there’s the nagging problem of content.  Sure “Charlie Bit Me” is funny, but does it need to be 60” and 7.1 channels of funny? Thankfully, YouTube sees this as an issue too, and they’re working to expand their service.  It’s a slow start, which is a bit unusual for YouTube who usually jumps feet first into anything new, but I’m guessing it’s not YouTube that’s slowing things down.

The Google owned company announced recently that it will be beginning to stream live sports broadcasts, which is a very big step forward.  Unfortunately for those of us who aren’t fans, it’s only Indian Premier League cricket for now.  Word from Google is that this is more of a test than anything else, so don’t be surprised if the folks from YouTube start talking to US based sports leagues in the near future.

Perhaps a bit more promising is the addition of movie rentals to YouTube.  Again, it’s a very small beginning, but the offerings are much more relevant.  There are five movies -“The Cove,” “One Too Many Mornings,” “Bass Ackwards,” “Homewrecker” and “Children of Invention” - that will be available to rent as of Friday, all of which are a part of the Sundance Film Festival.    They’s stop being available on January 31st when the festival ends.

YouTube is still a bit sketchy on the details, and we don’t yet have word on the resolution of the rentals and how exactly they’ll work with YouTube enabled Blu-ray players and televisions.  YouTube describes this as a Beta, which could mean additional content if the first rental period is considered a success.

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