|Movies May Start Hitting VOD While Still in Theaters|
|Home Theater News What Is On In HD News|
|Written by Dick Ward|
|Monday, 16 August 2010|
The solution, according to the terms of a recent deal being discussed by Time Warner, DirecTV and others, is to charge a ridiculous amount of money to rent films through VOD. If you want to rent a movie that's been in the theaters for at least 60 days, you'll be paying $25 for the privilege. It's cheaper than a live pay-per-view event, but in most cases costlier than picking up a Blu-ray version. But that's not the big one. For movies that have been out between 30 and 60 days, you'll have to shell out $50 for a VOD rental.
It does seem like a lot, but that depends on the situation. If you're a single guy with a 37 inch HDTV, then sure, it'd be crazy to jump on that. But let's assume that you've got a nice dedicated viewing room with a slick projector, great surround sound and a few people to watch movies with. The whole thing starts looking a lot better. There will be a trial run this fall to determine consumer interest, but the movie being offered up is undecided.