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Movies May Start Hitting VOD While Still in Theaters Print E-mail
Monday, 16 August 2010
ImageThis is the sort of thing we've been hearing about a few years.  Movie studios need to adapt to the way consumers want to view their content, and they need to do it in a way that won't mess with the theaters that bring in so much of the money for movies. The solution, according to the terms of a recent deal being discussed by Time Warner, DirecTV and others, is to charge a ridiculous amount of money to rent films through VOD. If you want to rent a movie that's been in the theaters for at least 60 days, you'll be paying $25 for the privilege.  It's cheaper than a live pay-per-view event, but in most cases costlier than picking up a Blu-ray version.  But that's not the big one.  For movies that have been out between 30 and 60 days, you'll have to shell out $50 for a VOD rental.  

It does seem like a lot, but that depends on the situation.  If you're a single guy with a 37 inch HDTV, then sure, it'd be crazy to jump on that.  But let's assume that you've got a nice dedicated viewing room with a slick projector, great surround sound and a few people to watch movies with. The whole thing starts looking a lot better. There will be a trial run this fall to determine consumer interest, but the movie being offered up is undecided.

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