|DirecTV To Add Showtime To HDTV Roster|
|Home Theater News What Is On In HD News|
|Written by AVRev.com|
|Tuesday, 23 April 2002|
Starting April 30, 2002, DirecTV will offer Showtime in HDTV 24 hours a day on channel 543. Showtime is the third network broadcasting in HD on DirecTV including Marc Cuban’s HDNet (channel 199) and HBO (channel 509). Showtime’s cutting edge programming, including hit shows like Queer As Folk, Boxing and blockbuster feature films will be a welcomed addition to content hungry HDTV early adopters and may also persuade new users to setup HDTV and subscribe to a fully loaded DirecTV package.
Showtime has been broadcasting in 1080i HDTV since 2000 on DirecTV competitor, Dish Network, forcing some of the most loyal HD enthusiasts to install and pay for subscriptions to both DirecTV and Dish Network in order to make sure they didn’t miss the best programming in HDTV. Showtime is also the first network to figure out how to pair Dolby Digital 5.1 surround sound with their HDTV signal.