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New Video iPod Unveiled Print E-mail
Wednesday, 12 October 2005
Apple ended months of speculation by revealing its latest iPod with video capabilities in a press conference today. The new players feature 2.5-inch TFT color displays and can hold up to 15,000 songs or 150 hours of video. The 30GB and 60GB models retail for $299 and $399 respectively and come in either black or white. The screen is small for portability but users can use an S-video cable to connect the iPod to a television set. The iTunes Music Store, which previously offered music video downloads, has also started selling TV shows from ABC and Disney. Select episodes of “Desperate Housewives” and “Lost” among others are already available for $1.99 each and will be made available one day after its broadcast.

While the video selection is still limited it should be interesting to see if other networks will follow suit in offering their shows for download. Apple has already taken the music industry by storm by changing the way people consume music and now the company has the potential to change people’s viewing habits. Instead of resisting change, studios should be trying to figure out how they can benefit from it. Apple already has a strong ally in ABC though – the network has two of the hottest shows on-air today which should raise plenty of interest. Offering Disney Channel programs like “That’s So Raven” should appeal to a younger ‘tween’ demographic too.

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