|Sony Launches Qualia Initiative With Introduction of Unique Line of Electronics|
|Home Theater News SXRD-HD-ILA Front Projector News|
|Written by AVRev.com|
|Thursday, 29 April 2004|
Sony Electronics has just announced the official U.S. launch of QUALIA, an initiative aimed at touching an emotional cord among consumers through products unique in technology, design and functionality. The products, which are subject to a rigorous approval process by Sony's top management, are a result of engineering without any constraints.
The models announced include the QUALIA 016 digital still camera, the QUALIA 017 MiniDisc player, an object d'art carved from a block of pure brass, and the QUALIA 010 headphone set. These models complement the previously announced QUALIA 004 SXRD projector.
QUALIA will offer consumers the opportunity to enter into on ongoing, personalized relationship with Sony. Customers will receive one-on-one product demonstrations, 24/7 customer service, and special offers and gifts.
QUALIA products will be available in the U.S. via a toll free number this summer (1-877-QUALIA3) and through Sony's Cierge personalized shopping service. Select products, including the QUALIA 004 projector, will be sold through Sony Electronics' network of custom installation dealers.
Plans to open a QUALIA store in New York City this summer were also announced. Consumers can access QUALIA information by logging on to www.sony.com/QUALIA.
The QUALIA 004 projector is currently available for about $30,000. The QUALIA 016 camera ($3,900) will be available this spring. Special orders for the QUALIA 017 MD player ($1,900) will begin in June. Meanwhile, the QUALIA 010 headphones will be available this summer for about $2,600.