The folks at Atlantic Technology are pretty intense about quality. They're going to be creating a good chunk of new products utilizing their H-PAS bass technology and they'd like to bring to market quickly. Other companies may outsource to a third party manufacturer, but not Atlantic. "We've recognized a need to expand the scale of our activities without diluting our brand along those paths chosen by some of our competitors," says Atlantic president Peter Tribesman. He says that quite a few products using H-PAS are planned and they'll be bringing those to stores soon. "What we will not do," he adds, "is to put our logo on dime-a-dozen contractor speakers or disappoint our loyal dealer base."
Three of Atlantic's longtime employees - Lawrence Davis, Steve Feinstein and Joe Meisner - are being put in charge of some new divisions to get the company better organized to deal with the changes. First new product up is a self-powered soundbar, followed by in-wall speakers and a few compact, free-standing subs.