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Zenith Lowers Price On 60 Inch Plasma To Under $15,000 Print E-mail
Tuesday, 25 June 2002
Zenith has introduced a new, higher-brightness, high-contrast 60-inch HDTV display at a breakthrough price, the first 60-inch PDP with a suggested price under $15,000. Announced earlier this year at a suggested price of $20,000, the 60-inch PDP model P60W26 is now available at a suggested price of $14,999. Zenith also has repositioned the other big, flat and thin models in its 2002 PDP line, including the new 50-inch P50W26 16:9 HDTV Monitor, the 42-inch P42W22B 16:9 EDTV (enhanced-definition television) Monitor, and the 40-inch P40V22 4:3 EDTV Monitor. The P50W26, available in August, will carry a new suggested price of $10,999 (reduced from $12,000). The P42W22B and P40V22, available now, both carry suggested prices of $4,999 (reduced from $6,000).

Because of the advanced engineering and manufacturing capabilities of its parent company, LG Electronics, Zenith is now able to offer some of the industry’s best performance-value combination for plasma displays. Unlike high performance audio, plasma TVs have a “wow” factor that transcends AV enthusiasts and appeals directly to middle America. At $5,000, Plasma sets are still expensive but the trend is certainly headed in the right direction for more and more AV enthusiasts. Factor in the potential of upwards of 20 HDTV channels if the DirecTV-EchoStar merger is approved, you might start to see hundreds of thousands of new consumers enter the market which will only serve to drop prices even lower.

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