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DTS takes 5.1 music and DVD-Audio on a US tour Print E-mail
Friday, 16 February 2001
In an attempt to bring their 5.1 CD and DVD-audio titles to the masses, DTS Entertainment will be going on a nationwide tour to allow people to audition these titles. A specially equipped bus with a 5.1-channel surround sound audio system provided by Pioneer and JBL will stop at hundreds if not thousands of music retail stores, to demonstrate the DTS sonic experience that 5.1 Digital Surround provides to music enthusiasts. Joining DTS on the tour will be Valley Entertainment their new full-service marketing, sales and distribution partner. The two companies are working together to promote DTS Entertainment's 150 piece software catalog and to let people know that these discs can be played on millions of 5.1 home theater, car audio and PC sound systems that are already equipped with DTS surround technology. Artists now featured on DTS 5.1 Music Discs, include The Eagles, Sting, Boyz II Men, Vince Gill, Eric Clapton, Steely Dan, Santana, George Strait and Sheryl Crow.

DTS Entertainment is now one of the first companies to also produce DVD-Audio titles, with the release of Toy Matinee and Studio Voodoo in March 2001. Many of these retail buyers and their customers will be experiencing the new DVD-Audio format for the first time, during this bus tour. It must be noted that these DVD-Audio discs can also be played on all existing DVD-Video players not just the new DVD-Audio machines.

"With 5.1 surround music, a demonstration is worth a thousand words," said David DelGrosso, DTS Vice President of Consumer Marketing. "The motion picture industry has now fully embraced 5.1-channel Digital Surround, and the recent explosion in popularity of the DVD-Video format, is only the beginning of the new profit opportunities facing these retailers. DVD-Audio will soon represent a similar financial upswing for record labels and music retailers. And with a wealth of experience in developing product in 5.1 surround, DTS Entertainment will be a major contributor to this upcoming success story."

If you are one of the few AudioRevolution.com readers who have not been able to audition DTS’ line of 5.1 music recordings and DVD-Audio titles, be sure to check the list of dates for the tour stop nearest you. To meet up with this bus while it's on the road, please contact Anne McDermott, at 212-974-9400 x11 or Anne@valley-entertainment.com. This month-long tour will end at the NARM Convention (in Orlando, FL) where the bus will be open for demos to attendees of the convention:

Bus Tour Target Cities & Dates:
2/19 - Norristown, PA
2/20 - New York, NY
2/21 - Edison, NJ/Philadelphia, PA
2/22 - Albany NY
2/23 - New York, NY
2/24 - East Lansing, MI
2/25 - Ann Arbor, MI
2/26 - Detroit/Ann Arbor MI
2/27 - Minneapolis MN
3/01 - Seattle WA
3/02 - Portland, OR
3/03 - San Francisco, CA
3/04 - Sacramento, CA
3/05 - San Jose, CA
3/06 - Los Angeles CA
3/07 - Los Angeles CA
3/08 - Phoenix, AR
3/09 - Amarillo TX
3/11 - Orlando FL (NARM)
3/12 - Orlando FL (NARM

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