|Integra and ReadyToPlay Join Forces to Promote CD to MP3 Ripping Services For Network Audio Servers|
|Home Theater News Music Servers/MP3 Players News|
|Written by AVRev.com|
|Tuesday, 12 April 2005|
Integra and ReadyToPlay have announced the launch of a joint marketing audio program to promote ReadyToPlay's high speed CD conversion and loading service. Known as ripping, this service converts conventional audio CDs into data files, which can then be stored as a variety of compressed or uncompressed formats, including MP3 and PCM. The company also offers optional backup and restore services to protect customers’ music collections.
The campaign includes development of educational and promotional materials targeted at resellers, installers, and end-users of Integra's NAS line of digital servers. The companies will conduct mutual advertising of products and services on the companies' websites, and via email.
Integra currently offers two network audio servers, each including the company's exclusive Net-Tune Ethernet distribution capability to provide independent audio streams to as many as 12 Net-Tune client devices. The NAS-2.3 includes an 80 GB hard drive capable of storing up to 1300 hours of digital audio as compressed or uncompressed data files. The newly-introduced NAS-2.6 features a 160 GB hard drive for twice as much storage, and line level outputs to four independent zones of conventional audio gear.
In addition to increased speed and reliability, ReadyToPlay also provides technical advantages, such as verification of ripped tracks for reduced playback errors, and improved tagging of music files for better classification and playlist selection.