|Samsung and Napster Partner on New Portable Music Device|
|Home Theater News Music Servers/MP3 Players News|
|Written by AVRev.com|
|Friday, 19 September 2003|
Samsung Electronics and Napster are forming a technology and marketing partnership to improve the experience of consumers using digital music. The partnership just announced the introduction of a new Samsung-Napster digital audio player that is designed to work with the Napster 2.0 music service launching in the U.S. by the holidays. The new device will be available in retail stores this Fall.
The partnership will include joint engineering and co-marketing activities centered on a line of portable music devices that integrate with Napster 2.0. The Samsung devices will be co-branded and identified as "Napster compatible" on the packaging, helping consumers understand that the Napster service and Samsung device work together.
Napster 2.0 will offer music fans access to more than 500,000 tracks of the world’s greatest music from all five major record labels and hundreds of independent labels. Users of the service will be able to purchase individual tracks or albums, which can be transferred to portable devices and burned to CDs. In addition, consumers may select a premium version of the service that offers unlimited listening and downloading, radio and community features, and unique content.