Apple CEO Steve Jobs alluded to the upcoming adapter during his iTunes Music Store keynote in London yesterday saying "Later this year we are hoping to make some announcements for in-car listening" while addressing customer desires to have the iPod work better in the car. While making this statement, Jobs reportedly displayed an image on of the interior of a BMW automobile, with the BMW logo digitally removed.

Fallon Worldwide, BMW's advertising agency, is currently completing the development of a campaign entitled 'iPod Your BMW.' A two page advertisment was just completed, and the website iPodYourBMW.com has already been registered, but is not currently live.

MacMinute reports that the ad reads as follows: "The first seamless integration of iPod and automobile. Connect with your music like never before. With the installation of an integrated adapter developed by BMW and Apple – now available for the BMW 3 Series, X3 and Z4 – you can control your iPod through the existing audio system and multi-function steering wheel. Which means no loss of power. No loss of sound quality. And no loss of control."

Source: http://www.macminute.com