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RIAA Announces Gold, Platinum and Multi-Platinum Digital Sales Awards Print E-mail
Thursday, 04 November 2004
Amending its 45-year-old Gold and Platinum award program, the Recording Industry Association of America (RIAA) announced the formal launch of the Digital Sales award. Developed to recognize the significant sales of the burgeoning digital music market, 45 titles were included in the initial group of certifications, encompassing tracks from each major recording company and representing almost every genre in music. Following the lead of the existing program while compensating for the fact that sales of digital music are currently lower than physical product, tracks will be certified Gold (100,000 downloads), Platinum (200,000 downloads) and multi-Platinum (starting at 400,000 and following in increments of 200,000 thereafter).

In total, the RIAA awarded 45 Gold, six Platinum and one multi-Platinum single. Among the highlights were the three titles certified by hip-hop duo Outkast including “Roses” (Gold and Platinum), “The Way You Move” (Gold and Platinum) and their smash “Hey Ya!” (Gold, Platinum and multi-Platinum).

A&M’s Black Eyed Peas earned a pair of Gold awards for “Where Is The Love” and “Hey Mama” as did Columbia’s Beyonce for “Naughty Girl” and “Dangerously In Love” and the red hot Usher for “Burn” and “Yeah!”

With the title track to their latest album, Hoobastank earned Gold and Platinum honors for “The Reason” while Maroon 5 picked up a Gold and Platinum award for “This Love.” Additionally, Maroon 5 earned a second Gold award for “Harder To Breathe.”

A trio of artists from Warner Music Group earned Gold awards as Jet’s “Are You Gonna Be My Girl,” The Darkness’ “I Believe In A Thing Called Love” and Kevin Lyttle’s “Turn Me On” have each passed the 100,000 download mark.

Capitol Records’ Coldplay and Yellowcard each earned a Gold award for “Clocks” and “Ocean Avenue,” respectively.

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