|Lenny Kravitz's "Again" is First Downloadable Video on MTV.com and VH1.com|
|Home Theater News Music - Download Technology News|
|Written by AVRev.com|
|Friday, 22 September 2000|
Lenny Kravitz’s new single "Again" from his forthcoming Greatest Hits album (due in stores October 24) will be the first ever downloadable video on MTV.com and VH1.com. Beginning Friday September 22 at 3 PM Eastern Standard Time, fans will be able to log on to MTV.com or VH1.com and download the video free of charge until October 9th. After that date the video will be available only at the official Lenny Kravitz (www.lennykravitz.com) and Virgin Records America websites (www.virginrecords.com). The video will automatically time out thirty days after its original download date. The promotion ends December 31, 2000.
In its first week at radio "Again" was the most added song at the Rock format. The video clip, directed by acclaimed video director Paul Hunter was filmed in New York City's TriBeCa neighborhood and stars Lenny and actress Gina Gershon as two-thirds of a sordid romantic triangle.